By the 1950s, cake mixes had exploded in popularity, and hundreds of companies were making them. However, sales began to plateau. General Mills hired Ernest Dichter, a consumer psychologist and pioneer of the focus group, to find out why. 주문제작케이크
He figured out that cake mixes relied on powdered eggs, which made bakers feel less involved in the process. He suggested that adding fresh eggs would make consumers feel more invested in the product.
Easy to make
Cake mixes are very easy to make, and can be stored for a month or more if kept in a cool, dry place. All you need is flour, sugar, leavening agents, and some flavorings. You can also use preservatives to extend the shelf life of your mix. Some bakers are uncomfortable telling customers that they used a box mix, but it is entirely up to you whether or not to disclose this information.
The ingredients in a cake mix are staples that most cooks have in their pantry. You can make a large batch, and keep it in the cupboard or fridge for when you need a quick dessert. It is also a great gift for friends and family! You can even dress it up with a cute ribbon, or a fun label.
Easy to store
If you have leftover cake batter, put it in the freezer. It will keep the batter fresh and flavorful for months. However, it won’t work as well for some types of batter, such as those that require egg whites (like sponge or chiffon cakes). Make sure to label the bags with a marker and the date so you can remember what kind of cake you made with the mix.
Most commercially packaged cake mixes have a “Best By” or “Use By” date that indicates how long the mix will remain at peak quality. While the mix may still be good after this date, its texture and flavors will begin to change.
You can extend the shelf life of a cake mix by replacing some or all of the water with other liquids, such as buttermilk or milk. You can also add other ingredients, such as nuts or sprinkles. However, it’s important to use fresh ingredients, as expired cake mixes may lose their leavening agents.
Easy to customize
While some naysayers will argue that using a cake mix is cheating, there are plenty of ways to upgrade your store-bought boxed cakes to make them taste even more homemade. These methods range from adding add-ins to experimenting with frosting flavors.
Many cake mixes incorporate artificial flavorings, so you can improve the recipe by replacing them with a different liquid. If the recipe calls for water, try using milk or buttermilk instead. These will provide richness and a moist crumb. You can also add one or two teaspoons of pure extract, such as vanilla or almond.
You can add other ingredients to the batter to change its flavor, such as nuts or freeze-dried fruit. You can also use a variety of spices, such as turmeric, saffron (best bloomed in a little fat or liquid first), and cardamom. These are great choices for pairing with berries and stone fruits or even chocolate. This will give you a more sophisticated and interesting cake.
Easy to transport
While there are some fancy cake boxes and carriers available that can make the transport of a tiered cake a lot easier, they’re also quite expensive and are probably out of the range of most home bakers. Instead, there are some simple tips that can help you transport your cake without it becoming a modern art project!
First, make sure that your car is large enough to hold the cake. If possible, add dry ice or ice packs to the cake to keep it cold throughout the trip.
Finally, a soft towel or yoga mat can provide a good layer of cushioning between your box and the floorboard or trunk of your car. A non-adhesive grip shelf liner works well too.
If you’re making a tiered cake, pack the individual tiers separately and assemble them when you get to the venue. It’s a good idea to bring extra icing, prepared decorating bags and a spatula along with your cake so you can fix any smudges that may occur during the ride.